If you’ve set foot in a shopping mall within the last few years, you may have noticed a big, impressive automated concierge kiosk. With futuristic designs and interactive touchscreen maps, these features look like something out of Star Trek and can help visitors find the stores they’re looking for. And for the minority of shoppers who notice the kiosk and use it, they can be fairly helpful, and certainly feel futuristic.
But they can also cost more than $15,000 each to install and manage, cannot be used to make appointments, and are very definitely not portable. Digital queueing, on the other hand, provides all the functionality of a fancy kiosk and much more while leveraging consumers’ constant access to mobile technology.