"Eating crayfish -- also known as crawdads and mud bugs -- is not for the squeamish. The more adventurous suck the juices from the head. Piles of cracked and shredded shells pile up in front of diners. The seafood smell hangs on customers' clothing. But customers keep returning, and out-of-town visitors even buy pounds of crayfish to bring home."
The article mentions that with TBC's success, they've seen "lines out the door every night". Their customers are gonna love QLess!