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The QLess Blog

The End of Standing in Line at the Polls: Presidential Elections Go QLess

Nov 04 By Alex Bäcker | Categories: Insights

Beginning with Denver, polling stations will serve voters with the first and only integrated, Mobile Queue Management and Mobile CRM platform.

This election day, you will notice fewer people lined up at Denver polling stations; but it’s not because voters are skipping the line, nor is it a drop in voter turnout. QLess, Inc. is providing its patent-pending Mobile Queue Management platform for several Presidential polling stations in the City of Denver on November 6, 2012, allowing voters to wait in line – without physically standing in line.

“QLess has been winning national awards for years and saving citizens decades of waiting in line. The City of Denver is now taking that to a whole new scale, and will enable polling station employees to more efficiently serve voters, putting an end to the era of endless lines for voters,” said QLess CEO, Dr. Alex Bäcker.

Virtual Lines

The City of Denver is already leveraging the QLess technology platform to quickly and effectively get people in and out of polling stations, with virtually no physical wait time. The Mobile Queue Management system offers voters the convenient option to “get in line” without standing in line, and to roam freely while they wait. QLess also provides voters interactive options allowing them to make adjustments to their place in line – for instance, if they are running late, they can push themselves back in line. Walk-in customers use the self-service check-in kiosks and will have the option of returning later, closer to the time they will be able to vote, notified by QLess via text or phone call as their turn approaches. This level of interactivity is unique to QLess, and allows for an unrivaled customer experience, effectively giving voters back lost time.

Mobile Queue Management for elections, powered by QLess, solves an oft-cited issue with similar approaches to reduce voting congestion. By virtualizing the wait--but not the physical act of casting a ballot – QLess allows Boards of Elections to avoid online security issues, identity theft, and software glitches that can compromise other electronic and online voting systems. With QLess, they can choose just how much technology to add into the process of casting one’s ballot, while still offering the convenience of not having to stand in line.

This means that people are given back the time they would normally waste standing in line, allowing them to spend it on more attractive alternatives. Under normal circumstances, this amounts to upward of one hour per day for the average person.

QLess Analytics

In addition to enjoying increased customer satisfaction, QLess customers gain access to an entire suite of QLess Analytics tools, which allow for rich data capture and analysis of voter and staff metrics unavailable anywhere else – including SMS exit polling. Rather than having to rely on verbal response, QLess can automatically send an SMS text message survey after the citizen has cast their vote, data from which can be aggregated in real time to help project election results.

With the announcement, QLess continues to advance towards its vision of liberating people from the act of waiting in line. Colorado is in good company, with QLess locations in Texas, California, Oregon, Nevada, Arizona, Illinois, Kansas, Missouri, Kentucky, Ohio, Mississippi, Tennessee, New Hampshire, North Carolina, Florida, New York, New Jersey, Connecticut and Massachusetts, as well as around the world, from Barcelona to Winnipeg and British Columbia to Melbourne and Vienna.

The Denver announcement further solidifies QLess as the world’s premier provider of Mobile Queue Management and Mobile CRM. The QLess Mobile Queue Management platform is unique in many ways, not the least of which is that it works in any industry where people wait in a queue, allowing for rich ecosystem experiences when QLess merchants are in close proximity to one another. QLess can also be localized to operate in any geography and in any language, including English, Spanish, Portuguese, Chinese, German, French, Catalan, Dutch, and Arabic.

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