Generation Y has a different mindset than previous consumers. Compared to the blind consumerism of the 80’s, young people today are product savvy.
Generation Y has a different mindset than previous consumers. Compared to the blind consumerism of the 80’s, young people today are product savvy.
Generation Y is changing everything. Born roughly between 1978 and 1994, my generation grew up online. Those of us born after the 80’s can’t remember a world without the Internet or cell phones.
Not too long ago, as Generation Y began entering the workforce, older employers were hesitant. This group of young people seemed unable to focus, addicted to our smart phones, overly casual, and uncommitted.
As the school year is starting to ramp up, Fullerton College has begun to use QLess, the world’s first mobile queuing services, again to help students stand not in physical line, but virtual and mobile lines. This allows students the freedom to socialize and go about campus on their own time with their spot held in line.
As we mentioned in our last article, having to wait a long time in a queue has an enormous negative effect on customer satisfaction and therefore can also debilitate revenue growth.
Waiting in line is frustrating.
Given that access to information is available from anywhere in the world in the palm of one’s hand, how organizations address their queues and lines can determine their longevity and if they will operate efficiently.
Through analytics provided from the QLess services, it has been determined there is a clear relationship between positive customer experience and revenue growth, referrals, return visits and customers’ experiences when dealing with something seemingly as simple as physical waiting rooms and lines for service.
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