Here are some interesting (albeit slightly dated --it's only gotten better) facts about the mobile marketing industry that explain why you can’t wait any longer to start sending promotional text messages to current and potential customers!
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There are nearly 1.6 billion wireless subscribers worldwide (CTIA – Sept 2005) |
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Mobile phones offer a reach never seen before by any other medium. Today, more people have mobile phones than landline phones. |
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In the U.S., 195 million cell phones are currently subscribed. (CTIA – Sept 2005) |
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Of the 195m cell phones currently subscribed, 95% of them are SMS capable. (CTIA – 2005) |
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In the U.S., wireless subscribers grew by 25million from 6/04 thru 6/05 – This is the highest growth year ever. (CTIA – Sept 2005) |
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Cell phone penetration is currently 65% of the US population (70% in major metro areas). By way of comparison, this is better than penetration figures for cable TV, home internet access, and PC’s in the home. |
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In the USA, approximately 7billion text messages are sent each month in 2005. For the same period in 2004, there were 2billion text messages sent each month which represents a growth of 350% year to year. |
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36% of small and medium sized businesses intend on using SMS platforms to reach their customers in the next 12 months. (I-Newswire, 10-15-05) |
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Of those companies using SMS platforms, 72% report an increase in turnover of 10% or more and they attribute it to use of SMS in their marketing mix (I-Newswire, 10-15-05) |
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Opt-in SMS-based interactive campaigns have a much higher response rate than other channels with response rates of up to 70% vs 3-6% click thru rates on internet ads (I-Newswire, 10-15-05) |
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Worldwide over 350 billion text messages are exchanged across the world’s mobile networks every month, with over 15% of these messages being classified as commercial, or marketing, messages. (Yankee Group 2005) |
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In Europe, 80% of cell users want mobile coupons. |
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In the US today, the average age of text messaging users is 38. |
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In April 2005, 26M wireless subscribers downloaded ringtones; 11M downloaded graphics. |
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April 2005, 20% of all subscribers accessed mobile news and information. |
