[Originally Published in Credit Union Business News]
The financial industry has seen ups and downs for centuries. It’s actually the norm as currencies fluctuate, mortgage rates jump and plummet, and people change how they invest. We’ve all seen boom markets and severe downturns, but none of us have ever seen anything remotely like the current pandemic. It has changed everything for the credit union industry, from back-end technologies to customer experience. Unfortunately, in most cases, consumer interactions have suffered because the in-person experience is so different than it was even a few months ago. The good news is that new technologies are helping credit unions improve service and create better experiences for their members.