The U.S. is undergoing a massive vaccination strategy to help curb the spread of COVID-19. Unfortunately, it hasn’t been without hiccups. Individuals have been accused of cutting the lines. White Americans are being vaccinated at rates two to three times higher than Black Americans. The latest hurdle is getting vaccines to rural populations. Although population in rural areas is falling, it still accounted for around 14 percent of the total U.S. population in 2018. Traveling to vaccination sites, such as local pharmacies or stadiums in cities, can be nearly impossible — with some individuals forced to travel upwards of 30 miles. But in order for the pandemic to end, people need vaccines. This means that pharmacies need to find solutions to improve the rural vaccination program. While we await a wider vaccination strategy from the government, here are some ways to improve access, awareness and distribution in rural areas.
Today’s consumers have endless options when it comes to where to spend their money, so the savviest businesses (from retailers to doctor’s offices) know they’ve got to set themselves apart from the pack. The most impactful and low-cost way is to deliver stellar customer service. People remember when they get it, tell others about it, and honor it with repeat business. Just as true: people don’t hesitate to bail when service is poor. Below are five ways to help ensure that customers stick around:

